Getting your retail shop fittings right
If you are opening a new shop then you probably know exactly how you want your store to look when it is ready to open. Perhaps the opening of the store will be the culmination of a dream you have cherished for many years, or maybe it will be the latest in a long line of branches where there is already an established company style that must be followed. Whatever the case, when it comes to retail shop fittings it is important that everything is done right to present your brand and vision for the shop to your new customers.
Choose experienced shop fitters
To bring your vision for the shop to reality you will need to find some trusted shop fitters to turn your empty retail unit into exactly what you need. There are a lot of shop fitters around and you will need to look for a team that has the right level of experience with retail shop fittings. Don't simply rely on the claims the company make on their website. Arrange to meet them face to face and talk through your project. Ask them for testimonials from previous clients, and find out whether these clients have been satisfied with the service they have received.
When talking to past clients it is vital that you check not just examples of shop fitting, but look to see how similar the shops were to your own. Not all retail shop fittings are the same. Pharmacy fitouts are very different to what is needed for a supermarket, and a fashion boutique will be different again.
Get the details right
If you want your shop fitting to be done right then it is important that you pay attention to all the details, not just to the big picture. When a customer walks into your shop the way the layout looks impacts on the way they perceive your brand. Everything from the colours chosen for the walls and the carpet to the quality of the materials used in the construction of the shelving says something about what you value as a company.
Make sure you make these decisions rather than leave them to the discretion of the shop fitters. Plan every detail of the shop fitting with your chosen team. It's better to take the time now to get it right, then to discover something needs changing once the job is underway.
To ensure all your retail shop fittings go smoothly it is important to establish good lines of communication with your retail shop fitting team and to talk through every part of the shop fitting in detail.